Dell - Event in Warsaw
The mobile golf simulator at the event organized by Dell Technologies fit perfectly into its atmosphere. The enclosed GOLF CAGE structure with appropriate lighting and full branding was set up under the arch of the brick walls. The whole setup is a separate area of sports entertainment that immediately attracted the attention of the guests.
We used the SkyTrak radar here, which operates based on photometric measurement of the ball's flight. Mounted next to the ball at the hitting mat, it guarantees very accurate readings of key parameters such as ball speed, launch angle, spin, and direction and distance of flight. As a result, each participant in the event can immediately see their results on a large screen – along with the trajectory of the ball's flight and a summary of the hit.
The design allows for quick assembly in almost any space. The black curtain enclosure absorbs the impact energy and increases safety, thereby creating the feeling of a VIP zone. A ceiling-mounted projector displays the image on a special impact screen, while additional monitors next to the station allow those standing on the side to also observe the results.
An additional value is the ability to personalize the game – one can hold a contest for the longest drive, the most accurate shot, or the closest to the hole. This way, the simulator becomes a real marketing magnet that naturally integrates guests, facilitates business conversations, and creates an experience that lingers long after the event.
